Updating Your Logo: A Critical Positive Change

Old Logo

New Logo

Like with decor in a home or restaurant....often a small business or even a corporate business needs an update or face lift with their logo, especially if the logo never really worked in the first place. 


Alot of people are hesitant to change their logo because its SCARY and I totally get it. But there are ways to do this without losing the identity the original logo had. But how do you know you really need a change?


Here are some questions you should be asking yourself:


1) Was the original logo created by a professional?
2) Is the logo outdated?
3) Does it properly represent your business?
4) Has there been a major change in your business or location?
5) Has there been a rise in recent competition?


All these questions are pretty important. The change in logo can be scary because you feel you might lose your current logo recognition with something new. Big companies have done this logo change and failed miserably. Tropicana is a prime example. They changed their logo and the negative effect was immediate!!! Same thing with Gatorade!! 


I think the best way to change your logo is to update it without losing your original identity. The images above show how I took the old logo and gave it a face lift!!


The Client and viewers were agreeing that the new logo is much better.


“By changing nothing, nothing changes.” -Tony Robbins


Check out my other logo designs at www.robertcipolla.com