Tuesday, February 7, 2012

How to Create Branding with a New Logo!!!

Pro Technologies New Logo
Often I get asked by my clients and prospects where do we start? Its simple...your logo design. With any successful business, everything really stems around your logo design. Your website, print material, signage, promotional material, uniforms...the list goes on and on. 

The goal in designing your logo is if it first relates to the product or service offered? Will it be recognizable instantly? Will it work well on all mediums....especially signage? Does the color scheme make sense? Does it convert well? These all are important questions and are very important with the final product. 

When I design logos for clients...I try to think 3-4 moves ahead! As I am designing, I'm thinking about the brochure design, business card design and how this will look on the web. Im not just designing a logo but creating branding for my client. 

What I do is try to listen and take notes on the clients tastes, product or service, clients competition...and then try to put my spin on it. If you click on the logo above, you will see how I designed the website around the logo I created for my client...www.prorocracing.com

So basically LOOK, LISTEN AND PLAN ahead when creating branding for your clients!! 


Check out some other logos I created at www.robertcipolla.com

2 comments:

  1. This blog is very interesting and worth spending time on reading.
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  2. Thank you, thank you and thank you! You are god send. What a way to explain all that is to know about freelance graphics work like logo designing, photo editing and the likes. Your write-up has motivated me to give up my boring nine-to-five job and take on freelancing. I will get back to you with more questions on how to get me going and making money. Thank you, once again. I have checked out sites like Freelance Work From Home, and http://www.themeforest.com. Why don’t you?

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