Friday, February 17, 2012

Direct Mail Marketing....Postcards are a Great ROI

Often my clients forget about the most basic but effective forms of advertising....Direct Mail Marketing!! Its a great way of getting one on one personal contact with a prospective client. Its putting your postcard and your card ONLY in their hands. Its a way to separate yourself from your competition.

Some of the advantages are:


Targeted Audience: Another advantage is that your mailing can be targeted to a specific audience by location, average income, or from a specialized mailing list. It takes out the guess work of standard print advertising like you do in magazines or newspapers.


Affordable Printing:  With the recent surge of online printing....you can print 1000 business cards as low as $35!! Not bad considering local printers will be 4-5 times that amount. 


Quick Response:  Because they only have your information in front of them, they are most likely to contact you pretty fast. 


Postal Facts: According to the United States Postal Service, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. These are pretty strong numbers and their is safety in numbers!!


Forgetting traditional methods of advertising can hurt your business!!


Check out some of my postcard designs at my website..... www.robertcipolla.com


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4 comments:

  1. UnknownJanuary 21, 2013 at 8:06 AM

    I agree that direct mail is still a viable marketing strategy. While emailing is so commonplace, there still is nothing like having something tangible in your hand that keeps the message top of mind. My struggle is to decide if I can do it all myself by investing in my own mailing equipment like this address printer
    or if I'm better off outsourcing the whole thing to a full service printer. I suppose time will tell as my business grows which will be better in the long run. Good post. Thanks!

    ReplyDelete
  2. DanicaSeptember 16, 2013 at 10:05 PM

    When it comes to promotion of business, you can make use of postcards from QuantumPostcards to help you out in promoting your business. Thanks a lot for imparting your thoughts about this matter.

    ReplyDelete
  3. www.zairmail.com/November 25, 2013 at 5:44 AM

    Direct mail marketing is definitely a method to reach the people using a merchandise or service and due to this companies whose specialty is in direct mail letter marketing and advertising not just determine what works best inside this kind of effort they know about layout, mail marketing and targeted mailing lists.

    ReplyDelete
  4. UnknownAugust 7, 2014 at 6:02 AM

    Thanks for sharing this stuff dear. Cheap Brochure Printing & Sticker Printing Uk

    ReplyDelete

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