Often my clients forget about the most basic but effective forms of advertising....Direct Mail Marketing!! Its a great way of getting one on one personal contact with a prospective client. Its putting your postcard and your card ONLY in their hands. Its a way to separate yourself from your competition.
Some of the advantages are:
Targeted Audience: Another advantage is that your mailing can be targeted to a specific audience by location, average income, or from a specialized mailing list. It takes out the guess work of standard print advertising like you do in magazines or newspapers.
Affordable Printing: With the recent surge of online printing....you can print 1000 business cards as low as $35!! Not bad considering local printers will be 4-5 times that amount.
Quick Response: Because they only have your information in front of them, they are most likely to contact you pretty fast.
Postal Facts: According to the United States Postal Service, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. These are pretty strong numbers and their is safety in numbers!!
Forgetting traditional methods of advertising can hurt your business!!
Check out some of my postcard designs at my website..... www.robertcipolla.com
Often overlooked when coming up with a marketing plan is the traditional Tri-Fold Brochure. Creating a brochure for your company can be extremely helpful to your business, your customers, your potential customers, and you. However, you need to make sure that you are creating a great brochure in order to have good results. Below are some aspects that are important!
1) Proper Representation: Make sure that your brochure sends out the right message for your business. Your brochure represents your business, so you need to make sure that you are representing your business in the best way.
2) Its gotta look MONEY!!: What I mean is it has to look professional! It can't look like it was produced and printed in house on MS word!
3) Pro Printing: It should be printed on at least 80lb gloss stock with a full bleed. By full bleed I mean it prints all the way to the edge of the paper. If you print something in house, it won't print full bleed and you will have a border on all sides. A matte finish is ok also but I would recommend that on a heavier stock. But most people like gloss uv coating.
4) Brag! : A brochure really should be all about your company and its best features. Best features to stand out...maybe in bullet point. Nothing wrong with bragging when it comes to getting more business.
5) Know your audience!: If it is a brochure for say a kids product or service...right off the bat you know that you should be going with bright kid friendly colors. If its a brochure for an accounting firm, it has to be more dialed down.
6) Include all your contact info!: Sounds simple right....but I have so many clients forget to put their website on the brochure or just the basic contact info. So important....a brochure wont work well if you can't get them to further contact you!!
Remember a great brochure can be the difference between a potential client and an ACTUAL client!!
Check out some of my brochure designs at www.robertcipolla.com
