Showing posts with label 4 Color Postcards. Show all posts
Showing posts with label 4 Color Postcards. Show all posts

Friday, February 17, 2012

Direct Mail Marketing....Postcards are a Great ROI

Often my clients forget about the most basic but effective forms of advertising....Direct Mail Marketing!! Its a great way of getting one on one personal contact with a prospective client. Its putting your postcard and your card ONLY in their hands. Its a way to separate yourself from your competition.

Some of the advantages are:



Targeted Audience: Another advantage is that your mailing can be targeted to a specific audience by location, average income, or from a specialized mailing list. It takes out the guess work of standard print advertising like you do in magazines or newspapers.


Affordable Printing:  With the recent surge of online printing....you can print 1000 business cards as low as $35!! Not bad considering local printers will be 4-5 times that amount. 


Quick Response:  Because they only have your information in front of them, they are most likely to contact you pretty fast. 


Postal Facts: According to the United States Postal Service, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. These are pretty strong numbers and their is safety in numbers!!


Forgetting traditional methods of advertising can hurt your business!!


Check out some of my postcard designs at my website..... www.robertcipolla.com