One of the most important questions I ask my clients is what color scheme are you looking to work with. The most common answer usually is...."Ahh it doesn't really matter!" That's mistake #1....because it does matter...ALOT!
People..especially consumers, are visual thinkers. The Human brain commonly receives signals faster through eyes rather than ears. Visual appearance is supposed to be more attractive compared to the other senses!
The colors are known to influence the behavior of a person. Like the color blue is said to have a relaxing effect. Red represents the passion and love. Black represents elegance, seduction, sophistication and mystery. White represents peace, pure, clean, smooth and youthful. The gold stands for luxury, prestige and elite. Silver stands for prestige, Scientific and cold. Yellow represents warmth, happiness and joy. Orange represents warmth, joy and vibrant.
Advertising to children should have bright, vibrant colors. Yellow, blue, red and green, which are the primary colors are the colors that appeal to children, so parents buy those colors for their children. These colors represent trust, warmth, sweetness, joy, confidence and security.
There is alot of thought put into color when marketing and packaging material is made...and its not by accident that most companies stick to the same design and color formula with their products. If you notice children's cereals are always bright colors...flashy design while more healthy adult choices usually have white or cream color schemes....more dialed down in design? Not an accident...but an advertising formula!!
When I design I take color scheme very important. I like to pull colors out of the logo and incorporate them into the website as well as other marketing material.
Ok, I have rambled on long enough....take a look at my website
to see how I use different color schemes specifically for each client!!
www.robertcipolla.com
This blog is very interesting and worth spending time on reading.
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