10 Common Logo Design Mistakes!!

Logo Design for Blue Diamond Realty

Your logo is your thumbprint for your business....its your brand. When starting up a business, you may spend hundreds of thousands of dollars in your investment but then you try to cut corners with your logo design? This is SUICIDE!!  


Your logo is the most important thing...its your foundation and it has to work: Below are 10 common logo mistakes:


1) Designed by an amateur:   maybe a friend or a relative designed it...who has no concept of design, marketing or color schemes. They don't have the experience to know what works and what doesn't. Your business is professional....so should be the marketing and designs!!


2) Contains STOCK art:  This is such a NO NO....your business is unique and personal.... why wouldn't your logo be? You can derive an idea for clipart but not use it entirely!!


3) Design for your own preferences:  I am sometimes guilty of this myself! I sometimes design based on what I prefer and not the client. You have to remember that your tastes are not always universal. The solution to this is to put your own spin on your clients idea!


4) Too Complex:  A logo with way too much going on can be confusing to the eye and then becomes confusing to the consumer. The hardest logo's to design are often the most simple. 


5) Poor Font Choice:  I see this a lot. The type face is very important with a logo. You can have a sleek and corporate design and then use a kids comic font with it. They counter act each other in a bad way!! Everything has to makes sense and gel together!!


6)) Too Many Fonts:  I see this a lot also. A logo should have no more than 2 fonts. You can use 2 different font weights to give the logo some contrast but more than 2 is just waaaaaaay too much!


7) Wrong Color Scheme:  Another problem I see often. You are not going to design a logo for say a church and use aggressive colors like Reds and Blacks nor would you design a logo for a construction company with pinks and purples?? The color scheme has to make sense.


8) Too Much Color:  If there are too many color schemes....the logo relies strictly on color and not on proper design. Plus too much color can turn people off. 


9) Too Trendy:  The styles that are in now may not be in a year down the road. Swoops are a big example...alot of logo's I see now (including a few I have done) have the standard swoop....looks good now but if the market is flooded with that similar design....it becomes lost in the pack!! Try to be unique


10) Not suitable for all mediums: When designing you really have to think about if the logo will look good on signage, print materials, apparel, multiple backgrounds, website....etc etc. You have to think steps ahead on the design before moving forward!!


Check out my logo designs at:  www.robertcipolla.com